Large Scale Web Site Goes Enterprise – The Secrets of Successful Web Brands

Here is my presentation from my presentation today at OOP Conference in Munich. The session outlined the evolution of a fictive but typical successful web enterprise from start up over scale out to a cost sensitive business with specialized teams, processes and product owners.
In an interactive workshop we drafted the evolution of the architectural challenges, driven by business needs, and how high scalable web architectures and classical enterprise architecture fit together.